# AITrafficAnalytics > AITrafficAnalytics shows how ChatGPT, Gemini, Claude, Perplexity and Grok talk about your brand, and helps you improve it with llms.txt and scheduled reports. AITrafficAnalytics asks AI models (ChatGPT, Gemini, Claude, Perplexity, Grok and others) the questions your customers ask, then reports how often they mention your brand or the keywords you track. Reports run on demand or on a daily or weekly schedule, using the customer's own FreeRouter key and chosen models. It also generates and checks llms.txt files. AITrafficAnalytics is a service of Multify Inc (https://multify.co/). ## Product - [Home](https://aitrafficanalytics.com/): Overview of brand tracking, question tracking and llms.txt tools - [Sign in](https://aitrafficanalytics.com/auth): Create a free account with email or Google - [llms.txt generator](https://aitrafficanalytics.com/generator): Draft a valid llms.txt for any site from its pages - [llms.txt explorer](https://aitrafficanalytics.com/explorer): Look up any domain's llms.txt and subscribe to changes - [Top 500](https://aitrafficanalytics.com/top500): llms.txt adoption across the 500 biggest websites ## Concepts - Brand: a tracked brand with a set of questions. A brand report asks each chosen model every question and counts brand mentions and coverage. - Question: a tracked question with keywords. A question report asks each chosen model and counts keyword mentions in the answers. - Brands and questions have public XXXX-XXXX ids, the same ones in their page URLs. Reports have numeric ids. ## Developers - [REST API docs](https://aitrafficanalytics.com/api-docs): JSON API at https://aitrafficanalytics.com/api/v1 for listing, reading, creating and deleting brand and question reports - [MCP server docs](https://aitrafficanalytics.com/mcp): Setup for Claude Code, Cursor and other MCP clients Both use the same API keys, created on the account page after signing in. Send the key as `Authorization: Bearer ` or the `api_key` query parameter. ### REST API endpoints - `GET /api/v1/reports?type=brand|question`: List reports - `GET /api/v1/reports/:type/:reportId`: Get one report - `POST /api/v1/reports/brand`: Body `{ "brand", "questions": [] }`. Track a brand and queue a report - `POST /api/v1/reports/question`: Body `{ "question", "keywords": [] }`. Track a question and queue a report - `DELETE /api/v1/reports/:type/:reportId`: Delete a report ### MCP server Endpoint: https://aitrafficanalytics.com/api/mcp (Streamable HTTP, stateless, POST only). - `list_models`: The FreeRouter models saved in Settings. Reports ask these models unless you pass a subset. - `list_brands`: Every tracked brand with its question count, report count, and latest report time. - `get_brand`: A brand's questions and the summary of each of its reports, newest first. - `get_brand_report`: What each model answered to each brand question, with mention counts and coverage. - `run_brand_report`: Ask the chosen models every question on a brand, save the report, and return it. Costs money on the user's FreeRouter key and takes about 15-60 seconds per model. - `create_brand`: Start tracking a brand with the questions to ask models about it. - `list_questions`: Every tracked question with its keywords, report count, and schedule. - `get_question`: A tracked question's keywords, schedule, and the summary of each of its reports, newest first. - `get_question_report`: What each model answered to a tracked question, with keyword mention counts. - `run_question_report`: Ask the chosen models a tracked question, save the report, and return it. Costs money on the user's FreeRouter key and takes about 15-60 seconds per model. - `create_question`: Start tracking a question. Keywords (brands, products to count in answers) are optional: when omitted, AITrafficAnalytics picks them from the model answers after the first report and keeps tuning them on later runs. Scheduled reports are off unless you set schedule. ## Optional - [Terms](https://aitrafficanalytics.com/terms) - [Privacy](https://aitrafficanalytics.com/privacy) - [Contact](mailto:hello@multify.co)